Discussions questions Article Example | Topics and Well Written Essays - 500 words

Discussions questions - Article Example se come together within a particular use situation and in this case can be considered to be the services offered by the south west airline to its users in form of travels to various destinations. The growth of customer value thinking has impacted successful marketing practice as globalization is evident in all product categories today. The essence of customer value has become a mandate for management, not with- standing the airline industry and hence focuses on service, quality, image and price. On the other hand, organizations have developed the culture of fun and humour in relating to customers as well as their employees with the aim of improving performance. In the airline industry, humour can be used to make the customers feel comfortable in airlines as well as set the right mood for the travel. Airlines can make fun of the passengers, the crew as well as the environment in getting to drive a point when flying. Simple sense of humour in petty issues such as giving directions for wearing a safety belt, actions to take in case of an emergency as well as efforts to make the customers deviate from habits not allowed in the plane such as smoking would make an airline unique in a differentiating it from other airlines. Such sense of humour could also come in handy in cases of turbulence and help calm down the passengers in making them concentrate on their safety. An example of making humour in an airline travel could letting the passengers know that if they wished to smoke, the smoking section is available on the wing where they can light ‘me and smoke ‘me. Humour would make the airline unique and in a good way differentiated from the other airlines as passengers would appreciate the effort from the cabin crew in assisting them emotionally in times of a long travel, (Robinette, Brand, & Lenz, 2001). In the case of other companies such as broadcasting agencies, the use of radio clowns can make the shows lively and humourous. This will attract more listeners as